BPO Sales

The Business Process Owner (BPO) is responsible for the end-to-end ownership, governance, and continuous improvement of Sales processes across the organization.

This role ensures that sales processes are efficient, standardized, scalable, and aligned with strategic objectives, while supporting digital transformation and sales operational excellence initiatives.

The BPO acts as a strategic interface between business, and IT, driving innovation and measurable performance improvements.

The BPO plays a key role in the sales governance and ensures alignment between global standard and local business needs.

Through effective stakeholders‘ management and efficient communication, he steers the commercial transformation of the network.

Key responsibilities :

1. CRM Processes Ownership
•    Define and maintain end-to-end CRM sales process roadmap & documentation
•    RFP (Request for Proposal): in collaboration with IT, Finance, Legal, Purchasing, the BPO will lead the RFP solution phases when CRM (Salesforce) roadmap requires it.
•    Ensure global process harmonization across regions, functions, and business units
•    Establish and enforce process governance frameworks, standards, and best practices; captures them in Araymond standard procedures (Network Collaboration Guidance)

2. Performance Management
•    Design and monitor KPIs and performance dashboards
•    Analyze performance trends and identify optimization opportunities
•    Drive data-based decision-making at operational and executive levels
•    Ensure continuous alignment with business objectives and customer value

3. Continuous Improvement & Sales Operational Excellence
•    Lead continuous improvement initiatives (Lean, Six Sigma, Kaizen)
•    Identify inefficiencies and implement process optimization plans
•    Drive automation initiatives (Workflows, AI-enabled processes)
•    Ensure business requirements are translated into scalable digital solutions

4. Stakeholder Management & Governance
•    Facilitate cross-functional alignment and arbitration when needed through appropriate governance setup (operational and executive steering committees).
•    Leads CRM (Salesforce) Operational Steering Committee and Feeds Executive Steering Committee.

5. Change Management/Adoption
•    Lead change management strategies linked to process evolution: Act as a change ambassador across the organization
•    Ensure (Monitor/remediate) sustainable adoption and business value realization
•    Ensure Communication across the organization

6. CRM (Salesforce) Community Animation & Training

•    Refine the necessary evolution with Champions Community. 
•    Prioritize backlog execution with Champions Community.
•    Define the CRM (Salesforce) evolutions’(user stories) test plan and ensure that tests (UAT and end to end tests) are performed by local champions.
•    Define training plans and design the training materials.
•    Run “train the trainers” sessions with local CRM champions. 
•    Support Local CRM (Salesforce) champions: When issues occur, engage in root cause analysis and provide remediation plan. 

7. CRM (Salesforce) Master data

•    The BPO is in charge of master data. The BPO defines and maintains the business rules to ensure the right dataquality and consistency.
•    The BPO ensures a sufficient level of data accuracy to allow business decisions and provides a remediation plan in case of deviation. 

Profile :

•    Master's degree in Business administration or equivalent

•   Minimum 10-12 years of experience in business process management/transformation roles. In a cross functional and international environment 

•   Fluent in english
 

Required Hard Skills
•    Process modeling and documentation (e.g., process mapping tools)
•    Data analytics and performance management (KPIs, dashboards, reporting tools)
•    Knowledge of CRM systems and business applications (Salesforce knowledge is a plus)
•    Continuous improvement methodologies (Lean, VSM, Six Sigma, Kaizen)
•    Project management skills (Agile, Waterfall, or hybrid methodologies)
•    Understanding of compliance, risk management, and internal controls
•    Digital transformation and automation tools (RPA, AI driven processes workflow solutions)

Key Soft Skills
•    Strong stakeholder management and influencing skills 
•    Ability to drive alignment across regions and functions 
•    Excellent communication and facilitation skills
•    Data driven mindset
•    Change management and community leadership 
•    Collaboration and cross-functional teamwork
•    Strong prioritization and decision making capabilities
•    Results-oriented mindset with attention to detail

Travel is an essential part of the role for meetings with internal clients across different sites and factories